Bulawan Pakete · 2022

XinJiHao 10 Tea Packaging

by Evan Chen

A' Design Award nga Bulawan 2022 in Pakete
CLIENT: Bama Tea Co., Ltd
Estimated Number of Design Views: 53,694
Verification code 8E20F92E85 · Verify this award

View at A' Design Award Press Release

Colors

About XinJiHao 10 Tea Packaging

Sa proseso sa pagkuha sa napulo ka tuig nga tea cake nga gitipigan sa internal nga uga nga bodega, ang mga konsumedor nag-abli sa kahon sa tsa gikan sa bulawan nga linya sa krus, ingon nga nagbukas sa bulawan nga edad sa napulo ka tuig. Ang sumbanan sa bukid sa gawas nga kahon ug ang tulo-ka-dimensional nga eskultura sa bukid sa sulod nga kaldero nagrepresentar sa bukid nga giagian sa tsa sa proseso sa transportasyon ug ang bukid nga nanganak sa tsa matag usa, nga naghimo sa karaan nga Pu'er tsa usa ka sudlanan nga adunay talagsaon nga memorya.

About the A' Design Award nga Bulawan

XinJiHao 10 Tea Packaging usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang XinJiHao 10 Tea Packaging mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. XinJiHao 10 Tea Packaging nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Press Kit

Unique Properties: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensions & Packaging: 3000mm*3000mm*3000mm
Tags: logo，packaging，illustrations，graphics
Production Technology: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Design Challenge: How to combine the quality of "Black Gold Decade" with visual expression.
Research: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiration: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Project Duration: The project was launched in Suzhou in March 2021.
Operation Flow: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patents: BamaTea
Image Credits: BamaTea