Zaku Inc. Corporate Identity by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
PilakGrapiko· 2022
Zaku Inc. Corporate Identity
Client: Arica Design Inc
A' Design Award nga Pilak Winner in Grapiko Category
- 39,950
- Verified Award Winner
- Verify Award Status for #127734
The Design
About Zaku Inc. Corporate Identity
Kini nga simbolo adunay duha ka kahulugan. Kini ang ngalan sa kompanya ug ang slogan sa kompanya. Kini naglangkob sa typography sa Japanese kanji nga mga karakter, nga mabasa zaku sa ngalan sa kompanya. Ang kanji usab adunay kahulogan sa paghimo. Naporma ang silhouette sa kamot ni Good gamit kini nga karakter, nga nagpasabot sa paghimo. Niining paagiha, ang slogan sa kompanya nga Pagmugna og Maayo gipahayag sa usa ka marka. Ang marka sa simbolo nagpahayag sa pasalig sa kompanya sa paghimo og Maayo sa kalibutan pinaagi sa mga lakang sa paglalang.
The Recognition
About the A' Design Award nga Pilak
Zaku Inc. Corporate Identity usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Zaku Inc. Corporate Identity mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Zaku Inc. Corporate Identity usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This symbol has two meanings. It is the company name and the company slogan.
It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.
The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark. - Dimensions & Packaging
- The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS - Tags
- Typography, Logos, Symbols, Corporate Identity, Logotypes
- Production Technology
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.
The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!
Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity. - Design Challenge
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable. - Research
- In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry. - Inspiration
- The designer decided to use the client's company slogan itself as the logo design.
This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name. - Project Duration
- It opened in Japan in March 2021.
- Operation Flow
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image. - Team Members
- Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki
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