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The Heaven Lost Pakete sa Kandila by Chan Yiu Chung

The Heaven Lost Pakete sa Kandila by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.


PuthawPakete· 2022

The Heaven Lost Pakete sa Kandila

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About The Heaven Lost Pakete sa Kandila

Ang Heaven Lost usa ka kahon nga gidisenyo alang sa usa ka humot nga kandila. Ang tema sa grapiko gikuha gikan sa mitolohiyang Europeo ug naghulagway sa mga diyos nga nangita sa usa ka butang nga nawala gikan sa langit. Ang gikamot nga ilustrasyon nagpadayon sa tanang kilid sa kahon, naghatag og daan nga panagway ug nag-awhag sa mga kustomer nga moliso sa kahon. Ang itom ug puti nga pag-imprinta nagpabilin sa disenyo nga limpyo. Ang istruktura usa ka yano nga taas ug ubos nga kahon nga adunay gidak-on nga 83 mm ang gilapdon, 83 mm ang giladmon, ug 102 mm ang gitas-on. Ang kahon hinimo gikan sa 240gsm Munken Lynx, usa ka dili-coated ug malungtaron nga papel nga adunay natural nga puti nga tono.

The Recognition

About the A' Design Award nga Puthaw

The Heaven Lost Pakete sa Kandila usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang The Heaven Lost Pakete sa Kandila mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. The Heaven Lost Pakete sa Kandila gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging
Width 83 mm x Depth 83 mm x Height 102 mm
Tags
Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology
This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge
The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research
This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration
As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration
The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow
The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members
Designer: Yiu Chung CHAN
Image Credits
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021

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