Secret Exhibition Dispalyhan sa Merchandise by Yuan Jiang and Chen Song

Secret Exhibition Dispalyhan sa Merchandise by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

PuthawInteryor· 2022

Secret Exhibition Dispalyhan sa Merchandise

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award nga Puthaw Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Dispalyhan sa Merchandise

Ang Secret Exhibition usa ka dispalyhan sa merchandise nga gimugna alang sa National Museum of China. Ang 460 metro kwadrado nga luna naghiusa sa digital art uban sa napanunod nga Chinese aesthetics. Ang mga booth nga sama-sa-isla nga adunay nag-agay nga mga porma nagpakita sa kultural ug creative nga mga produkto, mao nga ang mga bisita mosuroy sa mga baligya sama sa usa ka eksibit imbes nga usa ka tindahan. Ang usa ka customized nga media surface naglangkob sa pisikal nga ibabaw ug sa virtual interface, samtang ang usa ka augmented reality program nagdugang og parallel nga digital layer. Pito ka piniling mga eksibit ang nagdasig sa usa ka nagdagayday nga suba sa Chinese characters nga gipakita sa usa ka screen.

The Recognition

About the A' Design Award nga Puthaw

Secret Exhibition Dispalyhan sa Merchandise usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Secret Exhibition Dispalyhan sa Merchandise mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Secret Exhibition Dispalyhan sa Merchandise gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai