Gregory Donut Panimpleyo sa Donut by Stora Enso China Packaging

Gregory Donut Panimpleyo sa Donut by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2022

Gregory Donut Panimpleyo sa Donut

by Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award nga Bronse Winner in Pakete Category

12,273

Verified Award Winner

Verify Award Status for #130936

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut Panimpleyo sa Donut

Ang Gregory Donut usa ka disenyo sa panimpleyo nga gama sa papel para sa mga donut nga ginabaligya isip pagkaon nga dad-on. Ang tanan nga makita nga papel kay food contact grade. Ang sleeve gama gikan sa high tenacity FBB paper, gitabunan og water-based nga matte varnish nga nagaproteher sa tinta ug gigimarkahan gamit ang food grade nga soy ink. Ang siyamnapulo ka degree nga rotational nga estruktura nagatugot sa tighimo aron dali makaporma sa kahon, mao nga ang panimpleyo mahimong ipadala nga patag. Ang matag kahon makasulod og unom ka donut, ug ang duha ka sukod sa sleeve handle angay para sa unom o dose ka piraso. Ang navy blue nga grapiko nga adunay mga ilustrasyon sa donut ug trigo nagpahinumdom sa kultura sa mga marinero.

The Recognition

About the A' Design Award nga Bronse

Gregory Donut Panimpleyo sa Donut usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Gregory Donut Panimpleyo sa Donut mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Gregory Donut Panimpleyo sa Donut nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li