Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak by Zhu Hai and Fang Jian

Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2022

Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak

Teksto sa Libro: Ang Xiaofengtan usa ka pakete alang sa usa ka premium nga alak sa China. Ang hulma sa botelya nakuha gikan sa mga kolon nga seramika nga tradisyonal nga gigamit sa China sa pagtipig og alak, gihulma pag-usab sa yano nga porma nga angay sa modernong panlasa. Ang linginon nga lawas mohaom sa palad sa kamot, nga naghimo sa botelya nga sayon kuptan ug makatabang sa pagpugong sa pagdakin-as. Ang bulawanon nga tabon adunay patindog nga mga guhit nga kurogado ug sayon ablihan. Ang bulawanon nga mga tuldok naghimo og teksura sa botelya ug sa pinakompaktong kahon nga kubiko, nga sukod 130 ka 130 ka 135 milimetros. Ang kahon hinimo gikan sa degradable nga papel, ug ang gipagamay nga gidak-on nagpakunhod sa paggamit sa materyal.

The Recognition

About the A' Design Award nga Bronse

Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Xiaofengtan Liquor Pangunang Gamit: Pakete sa Alak nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang