BeeHacchee Pakete sa Tart by Shingo Furusho

BeeHacchee Pakete sa Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2022

BeeHacchee Pakete sa Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Pakete sa Tart

Ang BeeHacchee usa ka packaging design para sa honey cheese tart. Ang kahon hexagonal ang porma ug nagpahinumdom sa usa ka beehive, nga naghatag og biswal nga porma sa konsepto sa dugos. Ang pakete gihimo gikan sa usa ka piraso lamang sa cardboard ug sukod niini 224 mm ang gilapdon, 195 mm ang giladmon, ug 44 mm ang gitas-on. Ang kraft paper naghatag og kasagaran ug madanihon nga impresyon, samtang ang dalag nga border nga naka-print sa nawong niini nagdugang og kontrast. Ang dalag nga pag-print sa kraft paper lisod buhaton, tungod kay ang kolor mosuyop ngadto sa papel, busa usa ka batid kaayo nga printing partner ang gipili aron makab-ot ang gitinguha nga resulta.

The Recognition

About the A' Design Award nga Puthaw

BeeHacchee Pakete sa Tart usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang BeeHacchee Pakete sa Tart mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. BeeHacchee Pakete sa Tart gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.