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Reconstruct Serye sa Poster by Haku Wang

Reconstruct Serye sa Poster by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.


PuthawGrapiko· 2022

Reconstruct Serye sa Poster

by Haku Wang

Client: Common Space

A' Design Award nga Puthaw Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About Reconstruct Serye sa Poster

Ang Reconstruct usa ka set sa mga poster nga gidesinyo aron madasig ang pag-usab sa koneksyon sulod sa komunidad. Ang unang poster naggamit sa graphic filling ug stacking aron ipakita ang usa ka tawo nga nabalaka. Ang ikaduha naghimo og porma nga kahon isip simbolo sa usa ka camera nga nagrekord sa usa ka higayon sa kausaban. Ang ikatulo nagredrawing sa porma sa Gambiered Canton Gauze Zongzi gamit ang mga linya ug rectangles, ug kini nga mga linya nagsimbolo usab sa mga koneksyon tali sa mga tawo. Ang mga poster gi-print sa A2 nga gidak-on sa papel ug giandam usab alang sa digital displays ug animated versions sa social media.

The Recognition

About the A' Design Award nga Puthaw

Reconstruct Serye sa Poster usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Reconstruct Serye sa Poster mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Reconstruct Serye sa Poster gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging
The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags
Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology
The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge
The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research
The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration
Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration
The project has started since September 2021 in Foshan.
Operation Flow
The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.

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