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Shijian Chuxin Empake sa Tsa by Longxiang Li

Shijian Chuxin Empake sa Tsa by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bulawan in Disenyo sa Pakete Competition Category.


BulawanPakete· 2022

Shijian Chuxin Empake sa Tsa

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award nga Bulawan Winner in Pakete Category

Colors

The Design

About Shijian Chuxin Empake sa Tsa

Ang Shijian Chuxin usa ka disenyo sa empake alang sa tsa. Ang disenyo naggamit og mga ilustrasyon nga giinspirar sa mga ekolohikal nga tanaman sa tsa sa Guizhou, mga baki, mga sayaw, mga tigpupo og tsa ug sa Suba sa Chishui. Ang mga ilustrasyon nga Chinese ang estilo nagpakita sa ekolohiya sa lugar diin gihimo ang produkto ug naghatag sa brand og lahi nga biswal nga pinulongan, nga gitumong sa mga batan-ong konsumidor. Ang papel nga pangputos hinimo gikan sa puti nga espesyal nga papel ug giimprentahan sa mga ilustrasyon. Ang kahon gihuman pinaagi sa laser printing ug gold hot stamping, ug adunay sukod nga 300 by 120 by 80 ka milimetro. Ang kahon dali rang maablihan, ug ang simple nga mga materyales angay alang sa mass production.

The Recognition

About the A' Design Award nga Bulawan

Shijian Chuxin Empake sa Tsa usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Shijian Chuxin Empake sa Tsa mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Shijian Chuxin Empake sa Tsa nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging
Packing box size: 300mm X 120mm X H80mm
Tags
Simple, modern, illustration
Production Technology
The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge
The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research
highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration
Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration
The project was launched in July 2020 and completed in October 2020
Operation Flow
The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members
Longxiang Li

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