Chasing Light Primary Function: Showroom by AD Architecture

Chasing Light Primary Function: Showroom by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

PilakInteryor· 2022

Chasing Light Primary Function: Showroom

by AD Architecture

Client: AD Architecture

A' Design Award nga Pilak Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #135973

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chasing Light Primary Function: Showroom

Chasing Light usa ka showroom nga gidesinyo alang sa usa ka brand sa ceramic tile sa Foshan, China. Ang sulod naglangkob og 890 ka metro kuwadrado ug naghiusa sa mga lugar alang sa pagdawat, pagpasundayag ug kasinatian. Ang mga produkto sa ceramic tile gibahin sa upat ka kategorya ug gipakita sa mga pinahigda ug pinatindog nga mga nawong sulod sa espasyo. Ang mga geometriko nga porma ug ang gidak-on sa mga kuwarto nagpasiugda sa dagkong mga sintered stone panel. Ang kahayag nagpalig-on sa natural nga mga texture sa mga panel. Ang mga panguna nga materyales naglakip sa sintered stone panel, artistikong pintal, stainless steel ug acrylic. Ang pagkahan-ay naggiya sa mga bisita subay sa usa ka klaro nga ruta.

The Recognition

About the A' Design Award nga Pilak

Chasing Light Primary Function: Showroom usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Chasing Light Primary Function: Showroom mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Chasing Light Primary Function: Showroom usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun