Gift of Huangyao Pakete sa Sarsa by Jie Yang

Gift of Huangyao Pakete sa Sarsa by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2022

Gift of Huangyao Pakete sa Sarsa

by Jie Yang

Client: Decelent

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #136027

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gift of Huangyao Pakete sa Sarsa

Ang Gasa sa Huangyao usa ka disenyo sa pakete nga gasa alang sa usa ka sarsa nga pampalasa nga hinimo sa karaang lungsod sa Huangyao, Guangxi, China. Tulo ka layer sa gikulit nga kinawang nga papel ang gibutang nga nagsunodsunod aron mahimong usa ka tulo-ka-dimensiyon nga talan-awon. Ang gawas nga layer nagpakita sa mga ganghaan, arko, ug taytayan. Ang tunga nga layer nagpakita sa mga payag ug kinabuhi sa lokal nga katawhan. Ang sulod nga layer nagpakita sa mga bukid ug suba. Ang pagkahan-ay nagpahinumdom sa tradisyonal nga Chinese nga balay-patyo. Ang takup sa botelya nag-adaptar sa hulagway sa usa ka dalan nga bluestone. Gigamit ang madunot nga papel isip pangunang materyales.

The Recognition

About the A' Design Award nga Bronse

Gift of Huangyao Pakete sa Sarsa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Gift of Huangyao Pakete sa Sarsa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Gift of Huangyao Pakete sa Sarsa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensions & Packaging: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tags: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Research: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Team Members: Jie Yang