KGI Bank Website sa Pagbangko by Frog Singapore

KGI Bank Website sa Pagbangko by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Website ug Web Competition Category.

PuthawWeb· 2022

KGI Bank Website sa Pagbangko

by Frog Singapore

Client: frog Singapore

A' Design Award nga Puthaw Winner in Web Category

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Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Website sa Pagbangko

Ang KGI Bank usa ka responsive nga website nga gidesinyo alang sa usa ka bangko nga naglakip sa upat ka subsidiary. Ang website nagpakita sa impormasyon sa korporasyon ug retail sulod sa usa ka nahiusa nga kasinatian. Ang gipasimple nga bisual nga konsepto nagtugot sa mga kustomer sa pagdiskubre sa lain-laing bahin sa bangko, layer by layer. Ang mga micro animation nagdugang og emosyonal nga pag-apil sa kasagarang mga interaksyon. Ang mga calls to action ug kasagarang gigamit nga mga himan gibutang sa duol aron magsuporta sa sunod nga lakang. Ang gipauswag nga navigation naghatag og delikado nga giya taliwala sa mga seksyon sa subsidiary. Ang user interface gidesinyo gamit ang Figma.

The Recognition

About the A' Design Award nga Puthaw

KGI Bank Website sa Pagbangko usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang KGI Bank Website sa Pagbangko mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. KGI Bank Website sa Pagbangko gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022