SberPay Primary Function: Aplikasyon sa Pagbayad by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Teknolohiyang Mobile, Aplikasyon ug Software Competition Category.
PilakMobile· 2022
SberPay Primary Function: Aplikasyon sa Pagbayad
by Sber
Client: Sber
A' Design Award nga Pilak Winner in Mobile Category
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- Verified Award Winner
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The Design
About SberPay Primary Function: Aplikasyon sa Pagbayad
SberPay usa ka aplikasyon sa pagbayad alang sa mga pagpalit online ug sa sulod sa app. Ang mga bayranan mahuman pinaagi sa aplikasyon nga SberBank Online, mao nga ang datos sa card dili ibalhin ngadto sa mga tindahan o mga kasosyo. Ang balanse sa card makita sa dili pa ang matag pagbayad. Gisuportahan ang usa ka higayon nga mga bayranan, balik-balik nga mga bayranan ug mga suskripsyon, ug walay kinutuban nga gidaghanon sa mga card ang mahimong i-link alang sa umaabot nga paggamit. Ang biswal nga pinulongan yano ug gibase sa tipograpiya, usa ka buton ug usa ka gradient. Ang tumong mao ang pagwagtang sa panginahanglan sa pagsulod sa mga detalye sa card ug ang paghimo sa pagbayad nga paspas ug luwas.
The Recognition
About the A' Design Award nga Pilak
SberPay Primary Function: Aplikasyon sa Pagbayad usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang SberPay Primary Function: Aplikasyon sa Pagbayad mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. SberPay Primary Function: Aplikasyon sa Pagbayad usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
- Team Members
- Daria Prokuda
Shishki Collective
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