Middle of Nowhere Panid sa Sayop sa Website by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Website ug Web Competition Category.
PilakWeb· 2022
Middle of Nowhere Panid sa Sayop sa Website
by Yijia Xie
Client: IBM Research
A' Design Award nga Pilak Winner in Web Category
Verified Award Winner
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About Middle of Nowhere Panid sa Sayop sa Website
Ang Middle of Nowhere usa ka 404 error page nga gihimo para sa website sa usa ka organisasyon sa panukiduki. Ang 404 page mogawas kung ang gipangayo nga webpage wala maglungtad, ug kini nga disenyo naghimo niana nga higayon nga usa ka pagbisita sa gihanduraw nga mga lugar. Ang mga talan-awon nga gipakita gihimo pinaagi sa usa ka generative adversarial network, usa ka machine learning model nga gibansay sa liboan ka mga litrato sa tinuod nga mga talan-awon gikan sa tibuok kalibutan. Ang resulta mao ang mga lugar nga walay nahimutangan. Ang panid gitukod isip usa ka responsive website, ug ang katuyoan mao ang paghimo nga malinawon ug makadani ang pagkawala online.
The Recognition
About the A' Design Award nga Pilak
Middle of Nowhere Panid sa Sayop sa Website usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Middle of Nowhere Panid sa Sayop sa Website mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Middle of Nowhere Panid sa Sayop sa Website usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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