Pilak Grapiko · 2022

Sxdesign Panguna nga Gamit: Brand Identity

by Sxdesign

A' Design Award nga Pilak 2022 in Grapiko
CLIENT: Sxdesign
Estimated Number of Design Views: 45,910
Verification code 5F2A92B8B9 · Verify this award

View at A' Design Award Press Release

Colors

About Sxdesign Panguna nga Gamit: Brand Identity

Sxdesign usa ka brand identity nga gimugna alang sa usa ka design studio nga nahimutang sa Beijing, China. Ang matag detalye sa logo nagsunod sa 1:1.414 nga ratio, nga naghatag sa marka og usa ka compact ug hapsay nga panagway. Ang gagmay nga graphic elements sa mga eskina nagpahinumdom sa quotation marks ug naghatag og frame sa mga rektanggulo sa logo. Ang pagkahan-ay naghimo sa marka nga simetriko ug nagsugyot sa pagkutlo, pagmarka ug paghubad sa pinulongan ug mga ideya. Pinaagi sa motion graphics, ang logo mahimo usab nga motubo ngadto sa tradisyonal nga Intsik nga porma sa ngalan sa studio, nga nagsumpay sa tradisyon ug modernong disenyo.

About the A' Design Award nga Pilak

Sxdesign Panguna nga Gamit: Brand Identity usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Sxdesign Panguna nga Gamit: Brand Identity mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Sxdesign Panguna nga Gamit: Brand Identity usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Press Kit

Unique Properties: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensions & Packaging: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tags: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Research: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Project Duration: Fr. November 2021 to January 2022, Beijing, China.
Operation Flow: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patents: Sxdesign
Image Credits: Sxdesign