Audemars Piguet Disenyo sa Interior sa Museo by Atelier Brueckner

Audemars Piguet Disenyo sa Interior sa Museo by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Bulawan in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

BulawanInteryor· 2022

Audemars Piguet Disenyo sa Interior sa Museo

by Atelier Brueckner

Client: Audemars Piguets

A' Design Award nga Bulawan Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Audemars Piguet Disenyo sa Interior sa Museo

Ang Musee Atelier Audemars Piguet usa ka interior sa museo nga gihimo alang sa usa ka Swiss nga tiggama og relo. Ang eksibisyon naglangkob og 1,100 ka kwadradong metros ug nahimutang sa Le Brassus, Switzerland, ang balangay diin natukod ang kompaniya. Ang mga bisita mosunod sa usa ka nagadagayday nga spiral nga ruta nga adunay hinan-ay nga pagsaysay, ug ang matag kapitulo adunay kaugalingong pinulongan sa disenyo. Ang mga eskultura, automata ug kinetic nga mga instalasyon naghatag og ritmo sa eksibisyon, nga biswal nga nalambigit sa nagpalibot nga talan-awon. Ang mga repleksyon ug mga anino mausab sumala sa oras sa adlaw ug sa panahon sa tuig.

The Recognition

About the A' Design Award nga Bulawan

Audemars Piguet Disenyo sa Interior sa Museo usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Audemars Piguet Disenyo sa Interior sa Museo mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Audemars Piguet Disenyo sa Interior sa Museo nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer