Jinlongquan Ang Beer Packaging by Jin Zhang

Jinlongquan Ang Beer Packaging by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2022

Jinlongquan Ang Beer Packaging

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #138718

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Colors

The Design

About Jinlongquan Ang Beer Packaging

Ang Jinlongquan beer naglaum nga maglansad sa usa ka medium ug high end nga produkto nga dili lamang makahatag sa taas nga kasaysayan sa brand, apan makapabati usab sa mga konsumedor nga maayo ang kalidad; ang mga tigdesinyo naggamit ug daghang mga ilustrasyon aron ihulagway ang mga hop, mga dunggan sa trigo, mga barrel sa kahoy nga bino, serbesa, mga tinubdan sa tubig ug uban pang mga elemento, aron ang packaging adunay lig-on nga kinaiya sa industriya sa beer; labaw sa tanan, ang mga ilustrasyon naglakip sa simbolo sa brand image sa Chinese dragon sculpture sa kanhing site sa Jinlongquan distillery niadtong 1978, ingon man usab ang pagdesinyo pag-usab sa logo nga font ug brand red, nga nahimong lig-on nga pag-ila sa brand.

The Recognition

About the A' Design Award nga Pilak

Jinlongquan Ang Beer Packaging usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Jinlongquan Ang Beer Packaging mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Jinlongquan Ang Beer Packaging usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang