Bank of England Biswal nga Identidad by Matteo Ruisi and Peter McCabe

Bank of England Biswal nga Identidad by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PilakGrapiko· 2022

Bank of England Biswal nga Identidad

by Matteo Ruisi and Peter McCabe

Client: Bank of England

A' Design Award nga Pilak Winner in Grapiko Category

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Colors

The Design

About Bank of England Biswal nga Identidad

Ang pagdisenyo para sa sentral nga bangko nagpasabot sa pagpangita og balanse tali sa teknikal ug sensitibong impormasyon, mga output nga gipangulohan sa kawani, makapadani nga pangkalahatang komunikasyon, ug sunod-sunod nga mga regulasyon. Dili kini simple nga makab-ot ug nakabase kini sa delikado nga internal nga dinamika. Ang bag-ong identidad gihimo kauban ang mga tawo nga mogamit niini, nga nagbalanse sa tanang aspeto sa komunikasyon. Nakapokus kini sa pagkab-ot sa mas lapad nga publiko gamit ang daling masabtan, may kalabotan, organisado, ug talagsaon nga pamaagi. Kining mahinungdanong mga prinsipyo gigamit isip direksyon sa disenyo para sa tanang biswal nga asset.

The Recognition

About the A' Design Award nga Pilak

Bank of England Biswal nga Identidad usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Bank of England Biswal nga Identidad mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Bank of England Biswal nga Identidad usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions & Packaging: Not applicable
Tags: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Research: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Project Duration: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operation Flow: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Team Members: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Image Credits: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.