Abstract Illustrations Abstract Illustrations Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
PuthawGrapiko· 2022
Abstract Illustrations Abstract Illustrations Branding Design Kit
Client: TELS Group
A' Design Award nga Puthaw Winner in Grapiko Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations Abstract Illustrations Branding Design Kit
Ang inspirasyon sa paghimo og talagsaon nga mga ilustrasyon alang sa tinuig nga branded kit mao ang dugay nga pagpangita alang sa usa ka talagsaon nga abstract nga estilo. Naghimo kami og 10 ka lain-laing mga pormal nga komposisyon nga adunay dinamikong mga linya sa kaatbang nga mga palette. Ang nag-unang kalainan sa proyekto mao ang paghimo sa mga branded nga konsepto nga mga ilustrasyon alang sa tanan nga mga produkto nga promo. Ang tanan nga mga ilustrasyon gidibuho sa kamot sa teknik sa gouache. Ang mga koloristikong pormal nga komposisyon sa usa ka minimalist nga linear nga estilo makatabang sa mga produkto nga makabarug gikan sa daghang uban pang mga pananglitan sa kompetisyon.
The Recognition
About the A' Design Award nga Puthaw
Abstract Illustrations Abstract Illustrations Branding Design Kit usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Abstract Illustrations Abstract Illustrations Branding Design Kit mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Abstract Illustrations Abstract Illustrations Branding Design Kit gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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