Hightail Ang Packaging by Angela Spindler

Hightail Ang Packaging by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2022

Hightail Ang Packaging

by Angela Spindler

Client: Depot Creative

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner
Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Ang Packaging

Ang ahensya gitahasan sa pagpalambo sa brand name, tono sa tingog ingon man visual identity ug packaging design para sa usa ka innovative motorbike helmet accessory. Ang mubo adunay usa ka gidaghanon sa mga piho nga mga pamatasan, ang packaging kinahanglan nga adunay usa ka unisex nga pag-apelar, mahimong magamit pag-usab, makahimo sa taas nga visibility sa produkto ug mahimong gaan nga gibug-aton alang sa epektibo nga gasto sa kargamento. Ang sleek ug talagsaon nga multi-layered film pouch gidisenyo aron matubag ang tanan nga mga kinahanglanon sa kliyente, ingon man naglangkob sa tanan nga gikinahanglan sa mamalitay aron makabangon ug makadagan; ang produkto, attachment clips, spacer ug how-to brochure.

The Recognition

About the A' Design Award nga Puthaw

Hightail Ang Packaging usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Hightail Ang Packaging mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Hightail Ang Packaging gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator