Buddy Workwear Primary Function: Identidad sa Brand by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award nga Pilak in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PilakPag-anunsiyo· 2022

Buddy Workwear Primary Function: Identidad sa Brand

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award nga Pilak Winner in Pag-anunsiyo Category

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Colors

The Design

About Buddy Workwear Primary Function: Identidad sa Brand

Ang Buddy Workwear usa ka identidad sa brand nga gimugna alang sa usa ka tighimo og workwear sa Alemanya. Ang ngalan nga Buddy nagporma sa kinauyokan sa identidad ug gikuha gikan sa kanhing ngalan sa kompanya. Ang dark blue nagsilbing panguna nga kolor ug naghatag og gibug-aton sa mga produkto ug mga hulagway, samtang ang light blue gigamit ingong accent ug highlight nga kolor. Ang duha ka kolor nagkomplemento sa usag usa sama sa managhigala. Ang klarong typography ug yano nga pulong nagsuporta sa direktang panindot sa brand. Ang identidad gipadapat sa gipatik nga mga brochure, usa ka website, usa ka video ug usa ka kampanya sa social media.

The Recognition

About the A' Design Award nga Pilak

Buddy Workwear Primary Function: Identidad sa Brand usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Buddy Workwear Primary Function: Identidad sa Brand mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Buddy Workwear Primary Function: Identidad sa Brand usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster