Wan Shan Jiu 5696 Packaging sa Baijiu by Zhang Yanhui

Wan Shan Jiu 5696 Packaging sa Baijiu by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2023

Wan Shan Jiu 5696 Packaging sa Baijiu

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Wan Shan Jiu 5696 Packaging sa Baijiu

Ang Wan Shan Jiu 5696 usa ka disenyo sa packaging alang sa usa ka high-end nga Chinese Baijiu nga gituyo alang sa internasyonal nga merkado. Ang botelya adunay triangular nga porma nga lig-on ug stable. Ang triangular nga porma naghiusa sa mga dekorasyon nga elemento sa western classical nga arkitektura uban sa eastern nga ideya nga ang tulo maoy naghatag og kinabuhi sa tanang butang sa kalibutan. Ang three-dimensional nga mga relief sa bantog nga mga landmark sa kalibutan naglibot sa botelya ug nagsugyot og usa ka panaw libot sa kalibutan. Usa ka kinulit nga metal nga badge ang nagtimaan sa kalidad sa produkto. Ang gift box ug ang botelya pwedeng tipigan ug i-display.

The Recognition

About the A' Design Award nga Pilak

Wan Shan Jiu 5696 Packaging sa Baijiu usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Wan Shan Jiu 5696 Packaging sa Baijiu mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Wan Shan Jiu 5696 Packaging sa Baijiu usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie