Shebude White Ang Liquor Packaging by Wu Yao

Shebude White Ang Liquor Packaging by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2023

Shebude White Ang Liquor Packaging

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Shebude White Ang Liquor Packaging

Ang mga tigdesinyo migamit ug jade pattern gikan sa Warring States Period isip nag-unang elemento sa gawas nga packaging. Ang porma sa botelya nagsagop sa labing klasiko nga cylindrical nga porma. Ang ibabaw nga katunga sa botelya sa bino mao ang yano ug transparent, ang ubos nga katunga mao ang striped bildo, ug ang ubos hinimo sa bulawan sa dagway sa Chinese kabukiran ug mga suba. Ang pilak sa gawas nga kahon giimprinta sa mga klasiko nga mga sumbanan sa China. Ang teknik sa pagputol elegante ug gamhanan ug ang estilo presko ug walay pugong.

The Recognition

About the A' Design Award nga Pilak

Shebude White Ang Liquor Packaging usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Shebude White Ang Liquor Packaging mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Shebude White Ang Liquor Packaging usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging: 20cm x 10cm x 30cm
Tags: wine ，packaging，gift
Production Technology: Glass bronzing
Design Challenge: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Research: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Project Duration: The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Team Members: Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao