Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko by Jingdezhen Jiushan Creative Co., Ltd.

Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2023

Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko

by Jingdezhen Jiushan Creative Co., Ltd.

Client: Guiniang Liqour Co., Limited

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko

Teksto sa Libro: Ang Noble 16 Zhenxuan usa ka pakete nga gidesinyo alang sa premium nga ilimnong alkoholiko. Ang botelya nagsunod sa klasikong porma sa Baijiu ug hinimo sa itom nga sinaligan nga seramika. Ang nagdagayday nga mga linya ug mga relief giukit sa ibabaw pinaagi sa western relief technique. Ang padron sa liog sa botelya nagkuha og inspirasyon gikan sa Chinese composite flowers ug western scroll grass. Ang label giimprinta sa bulawan ug ngitngit nga padron nga papel. Ang gawas nga gipintalan nga kahoy nga kahon naggamit og leather-like mounting ug gold stamping. Ang usa ka sulod nga panid nagpakita og flavor wheel nga naghulagway sa lami. Ang tumong niini mao ang pagsagol sa Chinese ug western nga kultura sa ilimnong alkoholiko.

The Recognition

About the A' Design Award nga Bronse

Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Noble 16 Zhenxuan Panguna nga Gamit: Pakete sa Ilimnong Alkoholiko nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimensions & Packaging: 148*120*280mm
Tags: Liquor, wine, package design
Production Technology: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Design Challenge: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Research: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiration: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Project Duration: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Operation Flow: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Team Members: HN LIU
FANG TAI