Dragon Boat Festival Kahon nga Regalo sa Meryenda by Yanhui Zhang

Dragon Boat Festival Kahon nga Regalo sa Meryenda by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2023

Dragon Boat Festival Kahon nga Regalo sa Meryenda

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award nga Bronse Winner in Pakete Category

13,499

Verified Award Winner

Verify Award Status for #142241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Kahon nga Regalo sa Meryenda

Ang Dragon Boat Festival usa ka kahon nga regalo sa meryenda nga gihimo alang sa tradisyonal nga Intsik nga piyesta. Ang disenyo nagpakita sa dako ug harianong sena sa karaang selebrasyon, gihulagway sa estilo sa tradisyonal nga katawhan nga woodcut nga pag-imprinta. Ang kahon gihimo pinaagi sa industriyal nga pagplato ug gitabonan sa asul-langit nga panapton. Ang bulawanong mga linya nagbadlis sa mga detalye sa hulagway, ug usa ka bulawanong metal nga plaka gibutang sa taliwala sa bulawanong papel. Ang kahon mag-abli sa duha ka kasumpaki nga direksyon. Unom ka taas nga kahon gitagoan sa sulod sa duha ka lapisan ug mahimong i-usa ngadto sa usa ka linukot nga papel (scroll) o ipakita nga magkalahi.

The Recognition

About the A' Design Award nga Bronse

Dragon Boat Festival Kahon nga Regalo sa Meryenda usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Dragon Boat Festival Kahon nga Regalo sa Meryenda mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Dragon Boat Festival Kahon nga Regalo sa Meryenda nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An