Jundao Guiniang Empake sa Baijiu by Liang Chen

Jundao Guiniang Empake sa Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2023

Jundao Guiniang Empake sa Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner
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Colors

The Design

About Jundao Guiniang Empake sa Baijiu

Ang Jundao Guiniang usa ka disenyo sa empake alang sa usa ka de-kalidad nga Chinese Baijiu nga ilimnon. Ang hexagonal nga puti nga seramik nga botelya gidayandayanan sa tradisyonal nga Chinese ink painting, nga gibutang pinaagi sa enamel firing. Ang malumo nga halo sa pintura nagpakita og mga bukid ug mga suba ug nagpasabot sa natural nga palibot sa lugar diin kini gihimo. Ang proseso sa bronzing naglaraw sa kayutaan sa rehiyon nga gigikanan sa nipis nga mga layer. Ang bulawanon nga taklob giporma isip usa ka personal nga selyo ug mahimong tipigan isip usa ka dayandayan. Ang disenyo nagpahayag sa kultura sa China, pagtahod sa kinaiyahan ug sa bili sa tradisyon.

The Recognition

About the A' Design Award nga Pilak

Jundao Guiniang Empake sa Baijiu usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Jundao Guiniang Empake sa Baijiu mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Jundao Guiniang Empake sa Baijiu usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions & Packaging: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Research: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Project Duration: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Team Members: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Image Credits: Creative Director：Chen Liang