Snow Draft Beer Empake sa Serbesa by China Resources Snow Breweries Ltd.

Snow Draft Beer Empake sa Serbesa by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bulawan in Disenyo sa Pakete Competition Category.

BulawanPakete· 2023

Snow Draft Beer Empake sa Serbesa

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award nga Bulawan Winner in Pakete Category

53,797
Verified Award Winner
Verify Award Status for #144347

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Draft Beer Empake sa Serbesa

Ang Snow Draft Beer usa ka serye sa empake alang sa usa ka pure malt nga draft beer, nga gihimo isip aluminum nga lata ug botelya nga bildo. Ang disenyo nagsunod sa minimalist nga pamaagi ug naggamit sa aurora green ug puro nga puti isip mga panguna nga kolor. Ang mga line drawing sa malt, hops ug mga balod sa tubig nagpasabot sa tulo ka sangkap sa pagbulad sa serbesa. Ang botelya nga bildo gipagamay og gamay sa hawak alang sa komportable nga paggunit ug adunay embossed nga mga karakter sa Chinese calligraphy nga nagpasabot og puro ug draft. Ang botelya makasulod og 460 ml ug ang lata makasulod og 500 ml. Ang nagkahiusa nga disenyo gituyo aron ipakita ang kaputli ug preskong lami.

The Recognition

About the A' Design Award nga Bulawan

Snow Draft Beer Empake sa Serbesa usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Snow Draft Beer Empake sa Serbesa mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Snow Draft Beer Empake sa Serbesa nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensions & Packaging: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Tags: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Production Technology: aluminum can and glass bottle
Design Challenge: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Research: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiration: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Project Duration: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Operation Flow: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess