Jinlongquan Beer Kahon Sa Regalo by Jin Zhang

Jinlongquan Beer Kahon Sa Regalo by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2023

Jinlongquan Beer Kahon Sa Regalo

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #144964

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Beer Kahon Sa Regalo

Kini nga kahon sa regalo naggamit sa labing inila nga recorder sa 1980s ingon nga prototype sa paglalang, nga magpahinumdom sa daghang mga tawo, lakip ang mga batan-on, sa ilang mga panumduman ug makab-ot ang maayong emosyonal nga interaksyon. Gigamit sa tigdesinyo ang corrugated cardboard box sa pagdesinyo, nga praktikal, mahigalaon sa palibot ug makadaginot sa gasto. Sa samang higayon, hanas niyang giablihan ang tulo ka lingin nga mga lungag sa atubangan sa kahon sa regalo, nga intuitively makakita sa lain-laing mga matang sa mga produkto sa beer sa sulod, pagkab-ot sa usa ka tulo-ka-layer nga disenyo sa emosyon, pagpanalipod sa kinaiyahan ug function.

The Recognition

About the A' Design Award nga Bronse

Jinlongquan Beer Kahon Sa Regalo usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Jinlongquan Beer Kahon Sa Regalo mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Jinlongquan Beer Kahon Sa Regalo nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensions & Packaging: Width 370mm x Depth 70mm x Height 310mm
Tags: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Production Technology: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Design Challenge: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Research: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiration: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Project Duration: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Operation Flow: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patents: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer