New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre by CCB Fintech Co., Ltd.

New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2023

New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre

Teksto sa Libro: Ang New Year's Red Envelopes usa ka set nga tulo ka disenyo sa pulang sobre nga gimugna alang sa Bag-ong Tuig sa Tsina. Ang pulang sobre usa ka tradisyonal nga regalo sa Tsina nga gigamit sa pagsaulog sa Bisperas sa Bag-ong Tuig, ug ang termino nga Li Shi nagdala sa kahulogan sa mga butang nga swerte ug maayong kapalaran. Ang matag disenyo gibase sa tradisyonal nga pagtimbaya: ang malamboon nga isda, ang swerte nga tangerine, ug ang gourd alang sa kapalaran. Ang mga graphics nagkuha sa porma sa karaan nga sinsilyo sa Tsina ug gikombinar kining porma uban sa matag simbolo pinaagi sa yano nga mga tulbok, linya, ug nawong. Ang matag sobre nagsukod og 180 ka milimetro sa 90 ka milimetro.

The Recognition

About the A' Design Award nga Puthaw

New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. New Year's Red Envelopes Pangunang Gamit: Pakete sa Pulang Sobre gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu