Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon by Wen Liu

Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2023

Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award nga Pilak Winner in Pakete Category

26,346

Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon

Ang Shaoxing Nverhong Winery Co., Ltd. adunay taas nga kasaysayan. Gitukod kaniadtong 1919, kini usa ka representante sa Huangjiu. Kini nahimutang sa Shanyu Dongguan, Shaoxing City, Zhejiang Province. Kini mao ang usa sa mga backbone negosyo sa Huangjiu industriya sa China ug ang vice-chairman yunit sa sanga sa China Alcohol Industry Association.Nuerhong Huangjiu brewed uban sa labing maayo nga puti nga glutinous bugas, uban sa usa ka tin-aw ug transparent nga kolor, usa ka mellow apan adunahan. lami ug lig-on ug malungtaron nga kahumot.

The Recognition

About the A' Design Award nga Pilak

Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Nverhong Guihualinzang Ang Pagputos Sa Alkoholikong Ilimnon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang