Puthaw Serbisyo · 2023
Funaging Ang Pagparehistro Sa Klase Nga Mahigalaon Sa Mga Tigulang
- A' Design Award nga Puthaw 2023 in Serbisyo
- CLIENT: Play Design Lab
- Estimated Number of Design Views: 85,018
- Verification code E1B1B5CAE4 · Verify this award
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About Funaging Ang Pagparehistro Sa Klase Nga Mahigalaon Sa Mga Tigulang
Ang FunAging usa ka serbisyo sa edukasyon nga naghatag mga klase sa smartphone app aron suportahan ug hatagan gahum ang mga tigulang. Ang impormasyon sa klase gipaambit sa mga tigulang pinaagi sa Line, usa ka sikat nga social app sa mga tigulang nga indibidwal sa Taiwan. Bisan pa, daghang mga tigulang ang nag-atubang sa mga hagit sa pagsulay sa pagparehistro alang sa mga klase sa Line tungod sa interface niini nga dili user-friendly alang kanila. Aron matubag kini nga isyu, kini nga proyekto naggamit sa senior-centered service design thinking aron mapauswag ang proseso sa pagrehistro sa klase. Pinaagi sa paghimo sa usa ka bug-os nga pagdayagnos sa disenyo, among giila ug gitubag ang mga isyu sa kasinatian sa gumagamit (UX).
About the A' Design Award nga Puthaw
Funaging Ang Pagparehistro Sa Klase Nga Mahigalaon Sa Mga Tigulang usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Funaging Ang Pagparehistro Sa Klase Nga Mahigalaon Sa Mga Tigulang mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Funaging Ang Pagparehistro Sa Klase Nga Mahigalaon Sa Mga Tigulang gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Press Kit
- Unique Properties
- Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.
In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective. - Dimensions & Packaging
- 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines. - Tags
- service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
- Production Technology
- We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.
Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome. - Design Challenge
- Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.
For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role. - Research
- This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
- Inspiration
- FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.
FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.
How might we better redesign the overall service, especially for the course registration experience, for the elderly? - Project Duration
- The project started in June 2022 and finished in Dec 2022 in Taipei.
- Operation Flow
- We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
