Haokan City Kampanya sa Paghimo og Video by Baidu Online Network Technology Beijing

Haokan City Kampanya sa Paghimo og Video by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

BronsePag-anunsiyo· 2023

Haokan City Kampanya sa Paghimo og Video

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award nga Bronse Winner in Pag-anunsiyo Category

32,472

Verified Award Winner

Verify Award Status for #146901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Haokan City Kampanya sa Paghimo og Video

Ang Haokan City usa ka kampanya sa paghimo og video nga nagpasiugda sa mga brand sa siyudad online ug offline. Ang kampanya nagsagol sa lokal nga kultura, turismo, fashion ug bag-ong teknolohiya aron paghimo og customized nga icon alang sa matag siyudad. Ang tradisyonal nga arkitektura, sinina ug mga detalye sa craft, lakip na ang Chinese knot buttons, piping, paghabol ug pagbordar, gipakita pinaagi sa 3D simulation ug dynamic nga mga bisuwal. Usa ka karakter nga ginganlag Dongfang Chen ang nagagiya sa batan-ong mga tigmugna. Ang mubo nga mga video ug mga offline nga kalihokan nag-awhag sa mga tawo nga irekord ug ipaambit ang kultura sa matag siyudad.

The Recognition

About the A' Design Award nga Bronse

Haokan City Kampanya sa Paghimo og Video usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Haokan City Kampanya sa Paghimo og Video mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Haokan City Kampanya sa Paghimo og Video nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tags: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Production Technology: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Design Challenge: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Research: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiration: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Project Duration: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operation Flow: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.