Mouled Bonbon Panahonon nga Packaging by Kamal Rizk - Bold Branding

Mouled Bonbon Panahonon nga Packaging by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2023

Mouled Bonbon Panahonon nga Packaging

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #147557

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Colors

The Design

About Mouled Bonbon Panahonon nga Packaging

Kini usa ka disenyo sa packaging alang sa espesyal nga bonbon-sized nga kendi sa mani nga gihimo lamang alang sa okasyon sa Mouled. Ang konsepto sa disenyo gibase sa porma sa usa ka giputos nga bonbon nga gipahiangay sa gitas-on sa tubo. Ang tigdisenyo nagpasimple sa tradisyonal nga folklore festival sa Mouled ngadto sa minimal nga iconic nga mga elemento gamit ang tin-aw nga geometric nga mga linya. Siya naghimo sa Doll, Knight, Horse, Evil Eye, ug Dove gamit ang hayag nga mga bloke sa kolor. Gamit ang samang geometric nga estilo, siya naghimo sa Mouled Bonbon bold typography nga naghiusa sa konsepto. Kining Mouled Bonbon usa ka modernong pagtan-aw sa usa ka karaang konbensyonal nga selebrasyon.

The Recognition

About the A' Design Award nga Puthaw

Mouled Bonbon Panahonon nga Packaging usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Mouled Bonbon Panahonon nga Packaging mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Mouled Bonbon Panahonon nga Packaging gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022