Oil Street Art Space Visual Identity by Kimhung Choi and Thomas Siu

Oil Street Art Space Visual Identity by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2023

Oil Street Art Space Visual Identity

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

Verify Award Status for #148151

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Colors

The Design

About Oil Street Art Space Visual Identity

Ang Oi mao ang biswal nga pagkatawo sa Oil Street Art Space, usa ka publikong dapit sa kalingawan ug kultura sa Hong Kong. Ang lugar naggamit sa kanhing clubhouse sa usa ka yacht club ug naglakip sa usa ka Grade II nga makasaysayanong pula-tisa nga bilding nga may atop nga tisa ug usa ka gawas nga dapit nga mokabat sa kapin 3000 ka metro kwadrado. Ang ngalan nagpuli sa letra nga L og usa ka tandang pagbulahan, nga nagdani sa pagtagad ug nagpunting sa lokasyon. Ang porma sa logo nagpakita sa buhat sa paghaw-as og makusog. Ang berde mao ang kolor sa pagkatawo, nga nagsugyot og usa ka oasis alang sa arte sulod sa dakbayan. Ang pagkatawo gigamit sa environmental graphics ug sa mga giimprinta nga butang.

The Recognition

About the A' Design Award nga Bronse

Oil Street Art Space Visual Identity usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Oil Street Art Space Visual Identity mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Oil Street Art Space Visual Identity nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu