Dalian Seafood Logo ug Disenyo sa Packaging by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2023

Dalian Seafood Logo ug Disenyo sa Packaging

by Ju Jijing

Client: Northeastern University of China

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

Verify Award Status for #148231

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Colors

The Design

About Dalian Seafood Logo ug Disenyo sa Packaging

Ang Dalian Seafood usa ka brand identity ug disenyo sa packaging para sa mga andam-kan-on nga produkto sa dagat. Ang logo ug ang mga kalambigit nga graphics gigamit sa usa ka indibidwal nga package, usa ka taas nga pull-out gift box nga naghupot ug tulo ka gagmayng kahon, ug mga lata nga packaging. Ang mga abstract nga ilustrasyon gikuha gikan sa mga bahin sa nagkalain-laing mga linalang sa dagat ug gihan-ay sa gisubli ug gitakdo nga mga layout. Ang hayag nga kontrast sa kolor naghatag sa serye ug lab-as nga panagway. Ang packaging gi-print sa digital nga paagi nga adunay matte finish sa mga materyales nga puwede i-recycle, ug ang pull-out gift box sayon buksan.

The Recognition

About the A' Design Award nga Bronse

Dalian Seafood Logo ug Disenyo sa Packaging usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Dalian Seafood Logo ug Disenyo sa Packaging mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Dalian Seafood Logo ug Disenyo sa Packaging nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.