Black Beans Ang Branding ni Deborah Avila

Ang disenyo nga Black Beans Ang Branding ni Deborah Avila usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2023 A' Design Award nga Pilak sa Kategoriya sa Kompetisyon sa Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon.

PilakGrapiko· 2023

Black Beans Ang Branding

ni Deborah Avila

Kliyente: Black Beans

Mananaog sa A' Design Award nga Pilak sa Kategoriya sa Grapiko

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Mga Kolor

Ang Disenyo

Bahin sa Black Beans Ang Branding

Sa diha nga ang duha ka award winning Marketing Agencies mihukom sa paghiusa ngadto sa usa, Black Beans gibuhat sa paghiusa sa pwersa sa paghatod sa labing maayo nga digital marketing sa Sao Paulo. Ang hagit mao ang paghimo og usa ka identidad nga katumbas sa usa ka premium, elegante, moderno nga logo nga naghulagway sa taas nga posisyon niini sa digital market. Ang pag-apruba sa logo direkta gikan sa mga direktor sa ahensya, nga gigamit dayon ang tatak.

Ang Pag-ila

Bahin sa A' Design Award nga Pilak

Black Beans Ang Branding usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Black Beans Ang Branding mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Black Beans Ang Branding usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Gidak-on ug Pakete: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Mga Tag: Brand identity, Modern Design, Logo creation, Logo identity
Teknolohiya sa Produksyon: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Hagit sa Disenyo: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Panukiduki: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Inspirasyon: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Gidugayon sa Proyekto: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Daloy sa Operasyon: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Mga Miyembro sa Team: Art Director and Graphic Designer: Deborah Avila
Mga Credit sa Imahen: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing