Shazhou Youhuang Cultural Park by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bulawan in Disenyo sa Konstruksyon ug Proyekto sa Real Estate Competition Category.
BulawanReal Estate· 2023
Shazhou Youhuang Cultural Park
Client: Senem Cennetoglu
A' Design Award nga Bulawan Winner in Real Estate Category
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- Verified Award Winner
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The Design
About Shazhou Youhuang Cultural Park
Ang Shazhou Youhuang nahimutang sa Zhangjiagang, ubay sa suba sa Yangtze, kasikbit sa kasamtangan nga pabrika. Ang bag-ong layout naglakip sa mga pasilidad nga nagsilbi sa produksiyon samtang nahimong landmark sa arkitektura. Usa ka destinasyon sa turismo sa industriya, usa ka lingaw nga palibot, base sa usa ka pagsagol sa mga elemento sa arkitektura sa Jiangnan ug sa modernong mga abstraction sa arkitektura sa China. Usa ka lainlain nga dalan sa komersyo, nga adunay modernong mga gimbuhaton sa kultura, mga bag-ong pasilidad sa industriya, nga naghimo niini nga ekonomikanhon, sosyal ug arkitektura nga highlight sa lungsod.
The Recognition
About the A' Design Award nga Bulawan
Shazhou Youhuang Cultural Park usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Shazhou Youhuang Cultural Park mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Shazhou Youhuang Cultural Park nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01 - Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex
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