Namito Imahe sa Karakter nga Art Toy by Ge Zhang

Namito Imahe sa Karakter nga Art Toy by Ge Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bulawan in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

BulawanPag-anunsiyo· 2023

Namito Imahe sa Karakter nga Art Toy

by Ge Zhang

Client: Ge Zhang

A' Design Award nga Bulawan Winner in Pag-anunsiyo Category

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Colors

The Design

About Namito Imahe sa Karakter nga Art Toy

Ang Namito usa ka virtual nga art toy nga imahe nga gimugna alang sa komersyal nga paggamit. Ang Namito usa ka batang babaye nga adunay mga ngabil nga porma og peach, pula nga estilo sa buhok nga sama sa uhong ug headgear nga porma og dalunggan sa koneho. Nagsul-ob siya og pulang sanina ug nagbarog nga ang iyang mga kamot anaa sa iyang mga bulsa ug piyong ang iyang mga mata. Ang iyang gipangusmo nga mga ngabil nagporma og duha ka kasingkasing ug sa letrang X, timailhan sa paghigugma sa kalibutan samtang gibalibaran ang dautan. Ang karakter makita sa mga hulagway, video, mga eksibisyon ug mga giimprentang produkto. Ang Namito gituyo aron makunhod ang mental nga tensyon ug aron awhagon ang mga tawo nga mahimong sila mismo.

The Recognition

About the A' Design Award nga Bulawan

Namito Imahe sa Karakter nga Art Toy usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Namito Imahe sa Karakter nga Art Toy mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Namito Imahe sa Karakter nga Art Toy nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.