Odea Ang Holistic Finance App by Odeabank A.S

Odea Ang Holistic Finance App by Odeabank A.S is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Teknolohiyang Mobile, Aplikasyon ug Software Competition Category.

BronseMobile· 2023

Odea Ang Holistic Finance App

by Odeabank A.S

Client: Odea Bank A.S

A' Design Award nga Bronse Winner in Mobile Category

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Verified Award Winner

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Colors

The Design

About Odea Ang Holistic Finance App

Ang Odea usa ka super-app nga molihok isip usa ka komprehensibo nga himan sa pinansyal alang sa mga kustomer sa Odeabank. Kini usa ka holistic nga solusyon sa pamuhunan sa merkado sa Turkey. Ang panan-awon sa kompanya mao ang mahimong "phygital" bangko sa Turkey. Ang disenyo sa Odea nagtugot sa mga kustomer sa pagtan-aw sa tanan nga pinansyal nga mga produkto ug mga balanse sa usa ka pagtan-aw, nga naghatag sa tiggamit og usa ka pagbati sa katin-aw ug sayon nga pag-access sa gikinahanglan nga impormasyon. Ang Odea nagtanyag usa ka pinatuyo nga pamaagi sa mga produktong pinansyal nga nagsuporta sa pagtubo sa negosyo ug nagduso sa pagsagop sa digital channel.

The Recognition

About the A' Design Award nga Bronse

Odea Ang Holistic Finance App usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Odea Ang Holistic Finance App mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Odea Ang Holistic Finance App nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensions & Packaging: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tags: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Production Technology: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Design Challenge: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Research: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiration: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Project Duration: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operation Flow: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patents: Copyrights belong to Odeabank A.S, 2023
Team Members: Odeabank CX Design Team
Image Credits: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023