Sparrow Branding Corporate Identity by Hiroshi Kurisaki

Sparrow Branding Corporate Identity by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BronseGrapiko· 2023

Sparrow Branding Corporate Identity

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

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Colors

The Design

About Sparrow Branding Corporate Identity

Ang Sparrow Branding usa ka corporate identity nga gihimo alang sa usa ka advertising production company nga nakabase sa Tokyo, natukod niadtong 2020. Ang identity naglangkob sa logo, mga panguna nga visual, ug ang mga stationery. Usa ka sparrow, ang gigikanan sa ngalan sa kompanya, gipakita uban ang kahoy nga pino isip simbolo nga kahoy. Ang konsepto naggikan sa usa ka istorya diin ang kahoy nga pino nanalipod sa sparrow gikan sa tanang katalagman. Tinuod nga mga sanga sa pino, nga giayo sa usa ka artista sa pagdayandayan og bulak, ug usa ka realistikong modelo sa sparrow ang gikuhaan og litrato imbes nga mogamit og computer graphics. Ang visual tone kusgan ug seryoso kay sa cute.

The Recognition

About the A' Design Award nga Bronse

Sparrow Branding Corporate Identity usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Sparrow Branding Corporate Identity mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Sparrow Branding Corporate Identity nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.