Chilled Milk Karton by Kazuo Fukushima and Haruka Takeuchi

Chilled Milk Karton by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2023 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2023

Chilled Milk Karton

by Kazuo Fukushima and Haruka Takeuchi

Client: Meiji China Investment Co.,Ltd.

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #150429

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Colors

The Design

About Chilled Milk Karton

Ang lami nga presko nga gatas mahatag lamang sa mga baka nga gipadako sa maayong palibot. Ug ang mga baka libre nga maka-access sa gisagol nga rasyon adunay balanse nga nutrisyon. Ang inspirasyon mao ang taas nga kalidad nga mga baka niini nga produkto. Ang taas nga kalidad gipahayag sa pag-imprenta sa kolor nga bulawan, ug ang mga ilustrasyon nga gidrowing sa kamot nagpahayag sa lami sa kinaiyahan. Dugang pa, ang sagbot sa baba sa baka nagpahayag sa maayo nga breeding environment. Ang marka sa bulawan nga baka usa ka simbolo sa kini nga produkto. Ug kini angay alang sa merkado sa China.

The Recognition

About the A' Design Award nga Puthaw

Chilled Milk Karton usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Chilled Milk Karton mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Chilled Milk Karton gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensions & Packaging: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tags: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Production Technology: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Design Challenge: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiration: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Project Duration: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Operation Flow: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Team Members: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Image Credits: Photographer: Zhu Jie