The Wine Bag Pagbalot by Antonia Skaraki

The Wine Bag Pagbalot by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2024

The Wine Bag Pagbalot

by Antonia Skaraki

Client: The Wine Bag

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Pagbalot

Gihimo nga eksklusibo para sa Lidl, isip Christmas Limited Edition, ang AS naghimo sa pagbalot alang sa 1.5lt wine-in-box semi-dry wine, para sa kliyente nga The Wine Barrel. Ang sudlanan gidisenyo nga mosamot sa usa ka handbag, uban sa pagdugang sa mga bulawanon nga elemento aron makapadasig og festibo nga mood ug maghatag og pagbati sa kaluho. Ang paglakip sa leather texture nagpataas sa iyang hitsura, nga naghatag niini og realistiko ug mahal nga pagbati. Aron makompleto ang pagbag-o, usa ka pula nga pisi gikabit isip strap, nga naghatag og pagkamatinuoron sa disenyo sa bag.

The Recognition

About the A' Design Award nga Bronse

The Wine Bag Pagbalot usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang The Wine Bag Pagbalot mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. The Wine Bag Pagbalot nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas