Love Hanshui Putos sa Mainom nga Tubig by Yanhui Zhang

Love Hanshui Putos sa Mainom nga Tubig by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2024

Love Hanshui Putos sa Mainom nga Tubig

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #152699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love Hanshui Putos sa Mainom nga Tubig

Ang Love Hanshui usa ka handumanan nga serye sa putos alang sa gipuro nga mainom nga tubig, gihimo aron paghandom sa pagkapili sa Wuhan isip usa ka International Wetland City. Upat ka lumad nga mananap, ang finless porpoise, ang blue headed duck, ang itom nga stork ug ang elk, nagrepresentar sa upat ka panahon sa tuig. Ang tradisyonal nga Chinese ink painting nagdugtong sa mga mananap uban sa lokal nga talan-awon sa kabasaang yuta. Ang puti nga etiketa sa botelya gihimo pinaagi sa proseso sa heat shrink ug spot colour printing. Ang matag botelya adunay gilapdon nga 60 milimetros ug gitas-on nga 220 milimetros. Usa ka code sa etiketa moabli og three-dimensional nga panan-aw.

The Recognition

About the A' Design Award nga Pilak

Love Hanshui Putos sa Mainom nga Tubig usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Love Hanshui Putos sa Mainom nga Tubig mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Love Hanshui Putos sa Mainom nga Tubig usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang