Pazhu Winery Panaptan sa Bino by Yanhui Zhang

Pazhu Winery Panaptan sa Bino by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2024

Pazhu Winery Panaptan sa Bino

by Yanhui Zhang

Client: Wuhan PUFINE Creative Technology Co., Ltd.

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #152702

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pazhu Winery Panaptan sa Bino

Ang Pazhu Winery usa ka disenyo sa panaptan alang sa bino nga gikan sa ubas nga gihimo sa Tibet. Ang gawas nga kahon nagsunod sa estilo sa arkitektura sa Potala Palace, ug ang ochre red ug stone yellow gigamit isip pangunang mga kolor. Ang PET label gihimo pinaagi sa siyam ka kolor nga ultraviolet printing process. Ang mga disenyo sa panalangin nga makahatag suwerte, mga prayer flag, mga sanga sa ubas, ug mga lokal nga hayop gipintal sa estilo nga rehiyonal. Ang numero 3716 nagpasabot sa gitas-on sa lugar diin nahimutang ang winery. Kung ablihan ang kahon sa taas nga bahin, mopakita ang hulagway sa mga bukid nga naglibot sa lugar. Ang gift box adunay sukod nga 112 ka milimetro sa gilapdon, 112 ka milimetro sa gilay-on, ug 380 ka milimetro sa gitas-on.

The Recognition

About the A' Design Award nga Puthaw

Pazhu Winery Panaptan sa Bino usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Pazhu Winery Panaptan sa Bino mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Pazhu Winery Panaptan sa Bino gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensions & Packaging: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tags: Tibet, extremely high altitude, national features, Pazhu Winery
Production Technology: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Design Challenge: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Research: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiration: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang