Vivo X Series Instalasyon sa Panggawas nga Advertising by Output

Vivo X Series Instalasyon sa Panggawas nga Advertising by Output is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Pilak in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PilakPag-anunsiyo· 2024

Vivo X Series Instalasyon sa Panggawas nga Advertising

by Output

Client: Output

A' Design Award nga Pilak Winner in Pag-anunsiyo Category

140,207

Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Instalasyon sa Panggawas nga Advertising

Ang Vivo X Series usa ka instalasyon sa panggawas nga advertising nga gipresentar sa North Bund sa Shanghai. Ang instalasyon nagpakita og duha ka mobile phone sa 1:1 nga sukod, nga nagporma og gipilo nga higanteng screen nga moabot og 8 metros ang gitas-on ug hapit 12 metros ang gitas-on. Ang high-definition nga LED screens, curved nga LED screens ug mga materyales sa advertising nga adunay lain-laing texture sa nawong nagtugma sa hitsura ug finish sa aktuwal nga mga device. Ang radar tracking, body capture ug naked-eye 3D nga teknolohiya nagtugot sa mga tawo nga makig-interact sa digital nga sulod. Ang matag screen nagsunod sa panguna nga kolor sa usa ka modelo sa telepono.

The Recognition

About the A' Design Award nga Pilak

Vivo X Series Instalasyon sa Panggawas nga Advertising usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Vivo X Series Instalasyon sa Panggawas nga Advertising mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Vivo X Series Instalasyon sa Panggawas nga Advertising usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy