Wudang Mountain Bisual Identidad, Ilustrasyon by Yao Wu

Wudang Mountain Bisual Identidad, Ilustrasyon by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Kulturanhong Kabilin ug Industriya sa Kultura Competition Category.

BronseKulturanhong Kabilin· 2024

Wudang Mountain Bisual Identidad, Ilustrasyon

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award nga Bronse Winner in Kulturanhong Kabilin Category

29,823
Verified Award Winner
Verify Award Status for #154186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wudang Mountain Bisual Identidad, Ilustrasyon

Ang Wudang Mountain usa ka proyekto sa bisual identidad ug ilustrasyon nga gihimo alang sa Wudang Mountain World Cultural Heritage site sa China. Ang proyekto naglakip sa tulo ka ilustrasyon, tulo ka disenyo sa logo, pakete, mga pattern nga gibase sa mitolohiya sa Wudang ug lokal nga mga hayop, ug ang interior design sa usa ka flagship store. Ang panguna nga logo naggamit sa komplikadong porma aron ipakita ang kasaysayan ug pagkasolemne sa dapit, samtang ang komersyal nga sub-brand naggamit sa limpyo nga mga linya. Ang kahon sa pakete adunay sukod nga 18 kag 18 sentimetros ug naghiusa sa embossing, hot stamping, ug ultraviolet coating, aron makita ug mabati ang mga detalye.

The Recognition

About the A' Design Award nga Bronse

Wudang Mountain Bisual Identidad, Ilustrasyon usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Wudang Mountain Bisual Identidad, Ilustrasyon mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Wudang Mountain Bisual Identidad, Ilustrasyon nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue