Hao Prawns Pagpakete sa Pampalasa by Jin Zhang

Hao Prawns Pagpakete sa Pampalasa by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2024

Hao Prawns Pagpakete sa Pampalasa

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Hao Prawns Pagpakete sa Pampalasa

Gigamit sa mga disenyer ang dakong lugar nga puti aron mailhan gikan sa ubang susama nga mga produkto, naggamit og kombinasyon sa pamilyar nga mga karakter sa poker ug ulang aron magbati og kapaila ang mga mamimili; Tungod kay ang mga Intsik nga karakter sa ngalan sa brand dali mapronunsiyar og sayop, ang disenyer nagdesinyo sa English logo sa brand gamit ang mga nota sa pinyin sa Chinese. Ang pagdugang sa tono naghimo nga mas sayon ang husto nga pagpronunsya sa ngalan sa brand, ug ang porma sa tono sama sa usa ka tsek marka, nga naghimo og katabang nga grapiko para sa brand.

The Recognition

About the A' Design Award nga Puthaw

Hao Prawns Pagpakete sa Pampalasa usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Hao Prawns Pagpakete sa Pampalasa mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Hao Prawns Pagpakete sa Pampalasa gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.