Yellow Crane Tower Pakete sa Tubig by Jin Zhang

Yellow Crane Tower Pakete sa Tubig by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2024

Yellow Crane Tower Pakete sa Tubig

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Pakete sa Tubig

Kini usa ka natural spring water nga inumnon nga giprodusar sa Yellow Crane Tower. Ang disenyor naggamit sa pamaagi sa pagdrowing sa mga karakter aron mabungkag ang utlanan tali sa teksto ug graphics, nga nagsagol sa 3500 ka tuig nga kultura sa Wuhan ngadto sa tulo ka karakter sa Yellow Crane Tower, nga nagpadayon sa pagpalig-on sa brand ug urban context. Ang inspirasyon sa disenyo sa takup sa botelya naggikan sa crane-driving immortal sa White Cloud Yellow Crane, nga nagpahayag sa immortal charm sa Yellow Crane Tower.

The Recognition

About the A' Design Award nga Bronse

Yellow Crane Tower Pakete sa Tubig usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Yellow Crane Tower Pakete sa Tubig mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Yellow Crane Tower Pakete sa Tubig nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.