Hugoo Shoulder Bag nga adunay Hip Seat by Yasuhiro Yamamoto

Hugoo Shoulder Bag nga adunay Hip Seat by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Bronse in Disenyo sa Produkto sa Baby, Bata ug mga Kabataan Competition Category.

BronseProdukto sa Baby· 2024

Hugoo Shoulder Bag nga adunay Hip Seat

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award nga Bronse Winner in Produkto sa Baby Category

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Colors

The Design

About Hugoo Shoulder Bag nga adunay Hip Seat

Ang Hugoo usa ka shoulder bag nga adunay built-in nga hip seat alang sa mga panggawas uban sa mga bata. Ang bag nagpabilin sa iyang porma isip usa ka ordinaryong shoulder bag samtang nagsuporta sa bata pinaagi sa usa ka padded nga lingkoranan. Adunay upat ka bulsa nga giandam sumala sa ilang gamit, mao nga usa ra ka bag ang makahupot na sa mga kinahanglanon alang sa usa ka adlaw nga panggawas. Dalag ang bahin sa sulod aron sayon makita ang mga sulod niini, ug ang usa sa mga bulsa gitukod aron direktang makuha ang wiping sheet. Gigamit ang panapton nga CORDURA, nga gipili tungod sa kalig-on ug kadaghan sa paggamit niini. Bisan kung dili na kinahanglan ang hip seat, ang Hugoo mahimo gihapong gamiton isip usa ka ordinaryong shoulder bag.

The Recognition

About the A' Design Award nga Bronse

Hugoo Shoulder Bag nga adunay Hip Seat usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Hugoo Shoulder Bag nga adunay Hip Seat mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Hugoo Shoulder Bag nga adunay Hip Seat nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama