Shan Ling 3 Kahon nga Pakete by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Kahon nga Pakete by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2024

Shan Ling 3 Kahon nga Pakete

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

A' Design Award nga Puthaw Winner in Pakete Category

10,642

Verified Award Winner

Verify Award Status for #156355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Ling 3 Kahon nga Pakete

Ang Shan Ling 3 usa ka limitado nga edisyon nga kahon sa pakete nga naghupot og sapatos, sinina, ug mga accessory para sa usa ka sports team set. Ang trianggulo nga porma lahi sa naandan nga rektangulo nga mga kahon ug nagtugot sa tanang butang nga maghigda nga patag sa sulod. Usa ka kahon ang mosakop sa mga sukod sa sapatos gikan sa 31 hangtod 43, ug ang sinina gilukot aron malikayan ang pagkusgot panahon sa transportasyon. Gigamit ang mga materyales nga dagway-kinaiyahan, ug ang gipakunhod nga gidak-on ug gibug-aton makapamenos sa paggamit og materyales ug sa gasto sa lohistika. Ang mga graphics nagkuha og inspirasyon gikan sa Chinese calligraphy ug sa sugilanon sa isda nga carp nga milukso agi sa ganghaan sa dragon, gamit ang isda, ganghaan, ug tubig isip pangunang mga elemento.

The Recognition

About the A' Design Award nga Puthaw

Shan Ling 3 Kahon nga Pakete usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Shan Ling 3 Kahon nga Pakete mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Shan Ling 3 Kahon nga Pakete gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong